Developed a social media and overarching marketing plan for start-up streetwear brand Ten10. Considered the community roots of the brand in addition to the founder’s story. Initially carried out extensive research into the overall streetwear market. Used this research to inform a social media strategy that was built around 4 pillars; community, authenticity, empowerment and positive messaging, and creativity. Several TikTok/Instagram reel concepts were then developed before making various videos using existing content. Created a strong and cohesive marketing plan for the brand which was implemented by the founder. This included a more specific focus on the brand’s story and its values to build more authentic connections with the community. Additional responsibilities in this role included designing and building PR boxes, creating flyposters, writing a press release and re-designing packaging.