Advised on the strategy for the skincare brand’s TikTok that encapsulated the emotive story behind the brand whilst maintaining its luxury image. Conducted research on TikToks made by other brands and developed storyboards for various TikTok ideas using existing content. These videos focused on the quality of the product, the story behind the founding of Bloome, and behind-the-scenes of the day-to-day running of the brand. In addition to the mood boards created, several TikToks which Bloome was then able to take away and use to help inform its TikTok strategy.