Developed a social media strategy in preparation for On|Off London’s phygital London Fashion Week showcase. Focused on the innovative nature of the show and the variety of collaborators. Prior to the show, created a showreel which showcased the technology and preparation that went into the show. Responsible for capturing content for the video, editing, caption writing using appropriate hashtags to increase engagement, and posting the final reel. In addition to this, conducted interviews with all collaborators behind the event. Devised the questions that were asked to collaborators, co-ordinated and led the interviews and edited the final recordings. Subsequently posted these videos on Instagram and YouTube. During the set-up for the show and the show itself responsible for capturing content using a mobile phone and gimbal. Following the show I then edited this footage into behind-the-scenes reels.