Design

  • Creation of impactful print and digital assets that bring consistency and impact to every customer interaction. From packaging and product literature to presentations, branded merchandise and marketing materials, every element is designed to strengthen your brand and tell a cohesive story.

    • Packaging design

    • Point-of-sale materials

    • Posters and promotional assets

    • Seasonal campaign assets

    • Retail signage

    • Presentation design

    • Branded merchandise

    • Digital marketing assets

    • Sales and trade show materials

    • Media kits and press materials

    • Product lookbooks

  • Development of visually engaging content that captures attention and reflects your brand's personality. From content creation and shoot direction to branded templates and campaign assets, you’ll receive content designed to perform across platforms while maintaining a consistent brand aesthetic.

    • Content creation

    • Art direction

    • Photo shoot planning and direction

    • Video capture and editing

    • Reels and short-form video

    • Content styling

    • Social media templates

    • Story and highlight assets

  • Design of memorable brand experiences that translate your identity into physical spaces. From pop-ups and product launches to fashion shows and wellness activations, creating concepts, layouts and visual assets that engage audiences and leave a lasting impression.

    • Product launch and pop-up concepts and design

    • Fashion show creative support

    • Event branding

    • Spatial layouts and customer journeys

    • Exhibition and retail displays

    • Signage and wayfinding

    • Visual merchandising concepts

    • Event collateral and graphics

Social Media

  • Creation of engaging, on-brand content designed to capture attention and build connection. From content strategy and creative concepts to shoot planning, art direction and creator briefs, every piece of content is tailored to your audience and platform.

    • Content strategy

    • Content calendars

    • Creative concepts

    • Trend-led content ideation

    • Shoot planning and art direction

    • Creator content briefing

    • Campaign content creation

    • Reels and short-form video planning

  • Keeping your social channels active, consistent and aligned with your wider brand goals. From planning and scheduling content to community management and campaign roll-outs, ensuring your platforms remain engaging and up to date.

    • Content scheduling

    • Content calendar management

    • Publishing and posting

    • Channel management

    • Campaign roll-outs

    • Community engagement

    • Social media audits

    • Content planning

    • Seasonal content strategies

    • Brand consistency across platforms

  • Connecting your brand with creators who genuinely align with your values and audience. From identifying talent and managing outreach to coordinating collaborations and content delivery, helping build meaningful partnerships that feel authentic and effective.

    • Influencer research

    • Creator sourcing

    • Outreach and relationship management

    • Collaboration coordination

    • Campaign briefing

    • Content approvals

    • Partnership management

Consultancy

  • Development of clear, creative direction for launches, campaigns and brand moments that connect with your audience and support your wider business goals. From concept development to rollout planning, I help shape ideas that feel cohesive, relevant and impactful.

    • Campaign concept development

    • Launch strategy (product, brand, seasonal)

    • Creative direction for campaigns

    • Messaging and storytelling frameworks

    • Content and rollout planning

    • Creative moodboards and direction decks

    • Multi-channel campaign ideas

    • Collaboration and partnership strategy

    • Activation concepts (digital, physical and phygital)

  • Identification and interpretation of cultural, visual and consumer trends to inform creative direction and keep your brand ahead of the curve. Turning insight into actionable ideas that feel relevant, timely and commercially aware.

    • Fashion, beauty and wellness trend analysis

    • Competitor and category analysis

    • Visual and aesthetic direction research

    • Moodboards and trend decks

    • Seasonal trend forecasting

    • Platform and content trend spotting (social, digital, IRL)

    • Creative inspiration sourcing for campaigns

  • A considered review of your brand’s current identity, communication and output, identifying what’s working, what’s not and where there are opportunities to refine and strengthen your presence.

    • Visual identity review

    • Tone of voice and messaging audit

    • Social media presence review

    • Content and campaign assessment

    • Competitor benchmarking

    • Audience alignment review

    • Consistency and cohesion analysis

    • Creative direction recommendations

    • Actionable improvement roadmap