About Me

I’m a creative consultant with a background spanning creative, marketing and brand roles across the fashion, beauty and wellness industries in addition to a degree in Fashion Business and Promotion and PGCert in Visual Communication. Over the years, I’ve developed a practice that sits at the intersection of strategy and creativity, combining strong organisational thinking with a visual, trend-led approach.

I’ve worked with a range of brands, from global names including Selfridges, Harvey Nichols, Victoria’s Secret and Gymshark, to independent designers and emerging labels. Highlights include contributing to an international project with C&A and working as Social Media Manager for ON|OFF London during London Fashion Week.

Across these roles, I’ve developed experience in campaign creation, content production, social media strategy and brand development. I think visually and care about making work that feels considered and effective. I use creative software to bring ideas to life, producing polished design work across digital and social platforms.