Re-imagined the luxury cashmere brand’s social media, specifically Instagram, considering its premium and aesthetically cohesive brand image. Researched market leaders within the luxury fashion space to analyse their approach to social media. Used this research and existing content from the brand to build a social media story. This was centred around Arch4’s use of cashmere, premium quality and exceptional attention to design. Used existing product photography from the brand and found imagery to design mock-ups and plan a cohesive Instagram feed. Responsible for scheduling these posts which were posted on the Arch4 Instagram and Facebook. In addition to this, created a social media plan for the upcoming A/W23 season using content captured during a photoshoot.